In particular, this Unpacked event is expected to reveal major changes that will shake up the foldable phone market, along with the possibility of a new ‘Ultra’ model. From design to performance and price, let’s take a closer look at all the questions about the new Galaxy Z series products that will be unveiled.

Unpacked Imminent: A New Chapter for the Galaxy Z Series

On July 22, 2026, Samsung Electronics will host Galaxy Unpacked 2026 in London and officially announce its next-generation foldable smartphones, the Galaxy Z Fold 8 and Galaxy Z Flip 8. Along with these, various new wearable products such as the Galaxy Watch 9 and Galaxy Watch Ultra 2nd generation are also expected to be unveiled. Samsung has been stimulating consumers’ curiosity even before the Unpacked event, for example, by hinting at a change in the aspect ratio of the new Fold model through the invitation image. Pre-orders will run from July 28 to August 3, and the official release is expected on August 7.

Galaxy Z Fold 8: Wider and More Powerful Changes

The Galaxy Z Fold 8 is expected to adopt a new design that is shorter and wider than previous Fold series models, enhancing the usability of the cover display and providing a user experience closer to that of a regular bar-type smartphone. In particular, rumors of a ‘Galaxy Z Fold 8 Ultra’ model being added this time are raising expectations that it will set a new standard in the premium foldable smartphone market.

• Design Changes: Shorter and wider form than before, improved hinge structure to reduce the crease in the center of the screen
• Display: Approximately 5.4-inch cover display and 7.6-inch main AMOLED display, supporting 120Hz refresh rate
• Processor: Expected to be equipped with Qualcomm Snapdragon 8 Elite 5th generation chipset
• Battery: Approximately 4,800mAh capacity, supporting up to 45W wired charging and 15W wireless charging
• Camera: 50-megapixel main and ultra-wide cameras, AI-based image processing features

Galaxy Z Flip 8: Design and Rumors of Concern

The Galaxy Z Flip 8 is expected to feature a thinner design than its predecessor, an improved hinge, and Samsung’s own Exynos 2600 processor. However, some rumors suggest that ‘the Galaxy Z Flip 8 could be the last Flip phone,’ revealing Samsung’s dilemma. Profitability issues and changes in market structure are cited as reasons, but the dominant analysis is that discontinuation is not a foregone conclusion. As the Flip series has been particularly popular among younger generations, attention is focused on Samsung’s strategic choices.

Technological Evolution and Price: An Unavoidable Reality

The new Galaxy Z series is expected to bring significant technological improvements beyond simple aesthetic changes. In particular, the latest Galaxy AI features will be provided together based on One UI 9, further enhancing the user experience. However, along with this technological evolution, a price increase has become an unavoidable reality. Due to rising DRAM and NAND memory prices, new product prices are expected to be higher than their predecessors, and there are rumors that the Galaxy Z Fold 8 Ultra could cost up to 2,800 Euros (approximately 4.18 million won).

Samsung’s new Galaxy Z series products will be another important milestone that transcends the technological limits of the foldable phone market. All eyes are on Samsung’s challenge to open a new mobile era through innovations across design, performance, and overall user experience.

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