Honestly, where isn’t Samsung around us? From smartphones to TVs and refrigerators, they have everything. So, I imagine many people are curious about what new vision Samsung will present each year.
Personally, I often check the Samsung Newsroom, and I felt that 2026 will be a truly important year. Especially when looking at recent shareholder meetings and New Year’s addresses, a specific keyword kept repeating.
Samsung‘s key keyword for 2026 was ‘AI’
If you’ve seen Samsung Electronics’ recent New Year’s address, you’ll know that 2026 has been declared the ‘First Year of AI Innovation’. They really emphasized that AI is no longer an option but a core business. I think this shows a strong commitment that AI will be at the center of all their businesses.
In fact, Samsung is expanding the application of AI beyond Galaxy smartphones to various products including TVs, home appliances, cars, and IoT devices. They are not just adding a few features; they are envisioning a big picture of innovating our entire daily lives with AI.
Semiconductor Business Takes Flight Thanks to AI? “HBM is Key!”
The semiconductor market was struggling for a while, wasn’t it? But recently, the atmosphere has changed dramatically. Especially with the explosive increase in demand for AI semiconductors like High Bandwidth Memory (HBM), Samsung Electronics’ DS (Device Solutions) division is reportedly seeing significant performance improvements.
What truly surprised me personally was that Samsung Electronics emphasized a ‘one-stop semiconductor structure’ that encompasses logic, memory, foundry, and advanced packaging. They say this will be the most powerful weapon in the AI era, so I’m even more excited for the future.
Galaxy AI, The Truth Behind the ‘Call Screening’ Feature Controversy?
Have you all tried the ‘Galaxy AI‘ features included in the latest smartphone, the Galaxy S26 series? From real-time call translation to photo editing, there are so many amazing features.
However, recently, there was some dissatisfaction among users of older models because news broke that some AI features, like ‘AI Call Screening,’ would only be applied to the S26 series. I also use an older Galaxy model, so I was a little disappointed.
But on the other hand, factors like rising semiconductor prices led to an increase in the launch price of last year’s foldable phones and the S25 Edge model. Looking at this, it makes me realize that applying new technologies and pricing products is not an easy task.
Samsung‘s ‘Win-Win’ Strategy, Drawing the Future Together with Partners
In this era, it’s not enough for a company to do well on its own. Samsung seems to place great importance on co-growth with its partners. Recently, through events like ‘DS Division Win-Win Cooperation DAY,’ they shared business strategies and technology roadmaps and even awarded outstanding partners.
It was truly reassuring to hear that they are running customized programs such as financial support, technology, and human resource assistance to enhance the competitiveness of their partners. The saying that the core competitiveness of the AI era is completed when we unite as ‘one team’ was very impressive.
So, how was it looking at the latest news from Samsung today? It was really fascinating to see how quickly they are changing, centered around the keywords of AI, semiconductors, and win-win cooperation.
I personally can’t wait to see what innovations Samsung will surprise us with next. Let’s all watch together!
